Brand story
NOAM Beer
NOAM is made for places where extraordinary experiences are shared. Rooted in the heart of Berlin and inspired by the precision of Bavarian brewing, NOAM redefines modern beer culture—elevating it into the realm of design, taste, and occasion. Their ambition is clear: to become a quiet icon at moments where aesthetics and flavour matter most.
Every detail is intentional. Designed in collaboration with ACNE Studios, the bottle reflects timeless elegance. The sculptural 'Pillars' pay homage to Munich’s classical architecture, while the label—minimal, refined, and artful—lets the product speak for itself.
NOAM isn’t just brewed. It’s curated. For those who appreciate simplicity with soul, and craft with clarity. We don’t aim to be everywhere—only exactly where we belong.
Spirit of the Founder
NOAM was founded with the intention of disrupting the beer market and creating a new image. Their aim is to take beer beyond the boundaries of expectations.
Why? Because they are dedicated towards growing a community of creatives who challenge established norms and elevate the status quo. By providing products, experiences and platforms to flourish, their goal can be reached.
In 2016, NOAM was founded as a start-up within the Technical University of Munich. The Accelerator Programme allowed NOAM to develop cutting-edge product quality in the research facility in Weihenstephan. With its focus on quality and innovation, the start-up partnered with the traditional Munich brewery Paulaner. An innovative entrepreneurial spirit is combined with many years of traditional brewery expertise.
NOAM is the result of both historical and high-tech brewing expertise, for which Munich is known worldwide. NOAM's company is family-run and strongly influenced by the international and creative spirit of the founder, who aimed to build a global brand.
Noble Hops, Perfect Balance
At NOAM, they craft a refined hop character that sets our beer apart. They exclusively use premium aroma hops—a unique blend of the classic Hallertauer Tradition and the rare, exquisite Hallertauer Smaragd. This carefully selected combination creates a pleasant, subtle hop aroma that embodies both elegance and depth.
Every hop selection is made with great expertise—guided by Florian Schüll, one of Germany’s most renowned hop specialists. The result is a beer that harmonizes tradition and sophistication at the highest level.
Brewed in Bavaria according to the highest Bavarian Purity Law standards, NOAM brings these traditional values into the 21st century.
NOAM is a vegan beer, free from filtration, pasteurization, and preservatives. It carries 5.2% alcohol and 11.7% original wort.
Craftsmanship is at the heart of our identity—every bottle is carefully labeled by hand.
